Meta is currently testing a new function of WhatsApp on a large scale: with a new integrated payment function, the group wants to catch up with its Chinese rival WeChat. WhatsApp Pay is now being offered as a payment function for the first time by a major company in Latin America.
WhatsApp has been one of the most popular messenger services for years. Around two billion people worldwide use the app for daily communication. However, it shouldn’t be that way, because Facebook’s parent company Meta wants to expand the platform with an important function. In future, WhatsApp will also be used as one Payment services can be used. This conclusion is, among other things, for the Chinese WeChat-app With which payments through QR codes have been possible for several years.
In fact, Meta has been planning this feature for a long time. Already from 2019 WhatsApp Pay Tested extensively in India, with mostly positive feedback. Also in Brazil The function was originally tested, but after a short time there were problems with the authorities. Now the payment service is returning to Latin America’s largest economy – but this time with a powerful partner on its side
This is how it will be E-commerce-platform Mercado Libre Offer WhatsApp Pay as a regular payment option. eBay Latin America is a fast-growing company that recently recorded a 12 percent increase in user numbers. How this affects collaboration is similarly interesting Popularity of payment function will affect. Also, Brazil is one of WhatsApp’s most important markets.
Secure payment via chat
The new payment service should make it possible to buy directly from a company in chat. There will also be a function to help other users To send money. The latter will primarily target PayPal as a popular way to send money. However, it is not known how much the fee will be for this.
According to WhatsApp’s company blog, the goal is “to enable people to securely pay in chat with their credit or debit cards in the future”. However, the introduction of this function may also be related to a fundamental problem: since the acquisition of WhatsApp in 2014, Messenger, despite its general popularity, has contributed little to the overall business.
This will make it possible to open a new business area without creating an additional user base So far, however, it is unclear when the feature will be available in more countries. Initially, users in Indonesia, Mexico and Great Britain will be served.
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