The gap between non-pro and pro is likely to widen
The gap between Apple’s Pro and non-Pro models will likely widen over the next few years. This image is already emerging with the iPhone 14 series, although this should only be the beginning. Apple apparently wants to encourage consumers to buy more expensive models.
Apple is with the iPhone 14 series the difference The normal and pro models have been significantly tightened. The Pro not only offers a completely new and more modern design, but also a more up-to-date SoC. While the iPhone 14 has to make do with the older A15 Bionic, the more expensive models come with it Apple A16 Bionic Earlier for use, Apple installed the same SoC in all versions. First there were rumors that the reuse of the A15 was a result of chip shortages. Also always-on display and 48 MP main camera Reserved for iPhone 14 Pro (Max).
with iPhone 15-series This difference should continue to increase. At least one report says so Ming Chi Kuo who works as an analyst at TF Securities, a financial consulting firm in Taiwan. Accordingly, Apple is aiming for a clear differentiation of the Pro model. For this he should range of functions Increasing compared to cheaper variants, so that buyers primarily use more expensive smartphones. This allows theoretical Average selling price of devices without selling more units. The development of new markets should also be avoided in this way. Kuo had already made a similar statement ahead of the iPhone 14 launch. Further ahead, Apple may plan to differentiate between the Pro and Pro Max for the iPhone 15 for the first time.
Actually, the Segregation iPhones at Apple tradition. Since the iPhone 6, the manufacturer has differentiated between a standard and a Plus version. At the time, the latter was characterized by optical image stabilization and a larger display. An additional telephoto camera followed later on the iPhone 7 Plus.
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