As the revenue pressure from ByteDance, TikTok’s parent company, increases, you’ll soon see more eCommerce integrations on TikTok as a way to capitalize on the app’s core potential.
Which is already happening in various ways, Indonesian users can get access by seeing the latest tests A new ‘Shop’ tab In the app, which sits next to their ‘for you’ and ‘following’ feeds.
As you can see in this example, shared by Warning.AI, TikTok is now trying a specific shopping segment, with UI priorities like the main content streams. There’s also a shopping cart icon in the top right, so you can add items to shop as you scroll, pointing to the next evolution of the world-beating video app as mentioned.
TikTok has been moving in this direction for a while, following the same development process used for the Chinese version of the ByteDance app, called ‘Douyin’. The lion’s share of Douyin’s revenue comes from now on In-stream eCommerce integrationWhich also offers a valuable way to monetize creators through brand partnership integration that facilitates more organic types of promotion on the app.
TikTok hopes to integrate it into its offerings, which could help it compete with Instagram and YouTube in creator monetization. At the moment, creators can make a lot more money on YouTube through YouTube’s Partner Program, which pays billions to participating creators each year. This, in turn, could become an existential concern for TikTok, as it did for Vine earlier, as the biggest stars would reasonably gravitate towards the platforms where they could get the most out of it,
This may see them not prioritizing TikTok over time, which is why TikTok needs to work on integrated trading, while it will provide more revenue opportunities and opportunities and help ByteDance capitalize on the app’s popularity.
And as mentioned, ByteDance will be very keen for more revenue right now. There are companies Thousands of workers laid off in recent weeks As part of a major cost-cutting push triggered by the Chinese government’s regulatory crackdown on the live-streaming, gaming and social media sectors.
In an effort to reduce the impact of live-streaming platforms and dominate technology platforms, CCP Restrictions have been imposed What can be broadcast on live-streams, how much people can spend online and when people can watch, especially young users. This has forced many to re-evaluate Douyin’s use as a business opportunity, which has put pressure on the prospect of bytendance – and in the wider global economic downturn, the company’s balance sheets suddenly don’t look as great as before, and one would doubt they should be given TikTok advertising costs continue to rise.
But now, TikTok is perhaps presenting its most valuable opportunity, while BitDance is also seeking such cash now, before other regions potentially follow China’s lead, and before imposing similar restrictions on live-stream trade and activity.
Outside of China, that seems unlikely. But then again, with TikTok under potential scrutiny for potential harm and risk, an FCC commissioner this week called on Apple and Google to remove the app from their stores because of concerns about Chinese authorities using it as a surveillance tool.
Basically, the future prospects of TikTok are uncertain, another reason why ByteDance will be interested in moving forward now and receiving as much revenue as possible from these tools and features.
It is still working to integrate the entire suite of trading tools, including payment options, including its integration with Shopify and other trading platforms. But you can bet that it is working fast, which may present more opportunities in the future.
At least, when TikTok is available, ie.